![]() ![]() The backers of the Tangerine campaign, Magnolia and executive producers Mark Duplass and Jay Duplass, say they will have great feelings about their partnership with Brigade regardless of what happens on Oscar nominations morning. “We knew from the beginning that Tangerine was a bold and special film seeing it blossom into a full-on phenomenon has been extremely gratifying and rewarding.” ![]() ![]() “From the Sundance launch to our New York City Gay Pride float to Mya Taylor‘s appearance at the White House to last week’s Caitlyn Jenner-hosted screening, this has been one wild ride,” says Kersh, who previously worked at 42 West. 'Awards Chatter' Podcast - Sean Baker and Brooklynn Prince ('The Florida Project')īrigade’s experience with the Tangerine campaign - on which Caitlin Hughes served as its account executive - convinced its partners to devote greater time and attention to awards efforts in the future. The company - which was established in 2010 by publicist Adam Kersh, digital marketer Tom Cunha and social media strategist Jean McDowell (McDowell is no longer with the company) - has provided traditional publicity services for many indies, including Lena Dunham‘s Tiny Furniture and the early Brie Larson vehicle Short Term 12, and awards-specific services for Compliance, starring Ann Dowd, and the doc How to Survive a Plague, among many others. Like the film itself, it would be a tough sell, but one that had succeeded so far and was worth going as far as possible.Brigade, the bi-coastal publicity and marketing agency that guided this season’s awards campaign for Sean Baker‘s Tangerine, the first on record to promote a transgender performer for a major Oscar nom, is formally launching an awards consultation division, The Hollywood Reporter has learned. With the help of the film's producers, the film managed to create history by becoming the first ever film to have an Oscar campaign for transgender actors. It was this kind of logic that inevitably started its Oscar campaign as something more than being a novelty film worthy of recognition for its craft. It also reflected the potential of actors who weren't often seen in mainstream cinema. Tangerine's success largely stems from its dedication to independent technique. It may have not been the highest grossing film of the year, but it was the most indicative of what the future of cinema could be. It was a film that successfully told a story about someone who wasn't a white male. In a year that was already dominated by conversation about Oscars needing diversity, this seemed like a godsend. They played escorts who hung out at a donut shop and went on a series of madcap adventures. The film was focused around two black transgender women named Kitana Kiki Rodriguez and Mya Taylor. While its technique would've made it an easy target for independent awards, it also had another success within its story. The film's slow roll out, culminating in a summer release, ended up making it not only one of the more successful films of the year but also one to watch out for during awards season. All it took was a device that fit right inside your pocket. The results were impressive as it was able to tell a competent story while also proving that literally anyone could do. It was the first feature length film to ever be shot entirely on an iPhone. Not only was it a funny little comedy set in Los Angeles on Christmas Eve, but it was a film with a novelty. The film premiered at the Sundance Film Festival to uproarious acclaim. In 2015, that was director Sean Baker's Tangerine. Every year there is one independent film that seems to come out of nowhere to endless praise.
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